| Type: | Article | |
| Title: | Impact of Lithuanian Cultural Norms on Consumer Behaviour | PDF Article |
| Author: | Paulina Mackevič | |
| Author: | Edgar Bicic | |
| Author: | Samson Abiodun Toye | |
| On-line: | 30 December 2024 | |
| Metrics: | Applied Business: Issues & Solutions 4(2024)58-62 - ISSN 2783-6967. | |
| DOI: | 10.57005/ab.2024.4.8 | |
| URL: | http://www.applied-business-solutions.eu/h24/2024_4_8.html | |
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| Abstract. | The market is endlessly evolving each day, and the choices of consumers are influenced by a wide range of different factors, one of which is the cultural norms of a country, which by itself consists of many other factors. This study aims to research Lithuania’s cultural norms and the degree of their impact on day-to-day consumer behavior in Lithuania. In this research we analyzed Lithuanian cultural norms, which consist of unspoken rules, laws, habits, taboos that exist within the behaviors of Lithuanians as well as the culture and history that has impacted and shaped the mentality of Lithuanians along with their values. Sometimes cultural norms can be easy to identify but some unwritten rules require thorough research to be understood fully. For the quantitative part of this study Lithuania’s major city was targeted which is: Vilnius. A survey has been given to get a better understanding of the people’s behavior and how they view and associate themselves with Lithuanian and International brands. Additionally, there was a written interview made with a Lithuanian national food producing company to identify if Lithuanians tend to buy some traditional sweets, because of the festive holidays or country’s fests do not have an influence. This research aims to contribute to the overall knowledge of consumer behavior in Lithuania, which could potentially help businesses get a better understanding of the Lithuanian market and how it can be targeted. | |
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| JEL: | D12; M31; Z13; I25; R22. | |
| Keywords: | culture; Lithuania; behavior; influence; habit. | |
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| Citation: | Paulina Mackevič, Edgar Bicic, Samson Abiodun Toye (2024). Impact of Lithuanian Cultural Norms on Consumer Behaviour. - Applied Business: Issues & Solutions 4(2024)58-62. - ISSN 2783-6967. | |
| https://doi.org/10.57005/ab.2024.4.8 | ||
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