N2(2024)

ABIS logo
homepage: http://www.applied-business-solutions.eu
Type: Article
Title: Global Competitive Strategies of Transnational Companies PDF Article
Author: Olga Nosova
Orcid: https://orcid.org/0000-0002-8523-7802
On-line: 15-December-2024
Metrics: Applied Business: Issues & Solutions 2(2024)3-10 - ISSN 2783-6967.
DOI: 10.57005/ab.2024.2.1
URL: http://www.applied-business-solutions.eu/h24/2024_2_1.html
Abstract. This paper discusses the global competitive strategies of transnational companies. The impact of globalization and uncertainty explored on the development strategy of business units. The division functions between the parent company and subsidiaries and branches are considered. The most valuable and successful strategies of transnational corporations are analysed. The use of different tools, methods, and tactics by transnational corporations is proposed. The application of a combined transnational strategy with specific characteristics is considered.
JEL: F20, F23, G34.
Keywords: transnational company; strategy; business unit; parent company
Citation: Olga Nosova (2024) Global Competitive Strategies of Transnational Companies. - Applied Business: Issues & Solutions 2(2024)3-10 - ISSN 2783-6967.
https://doi.org/10.57005/ab.2024.2.1
References.

1. UNCTAD (2020) World Investment Report: International Production Beyond the Pandemic - United Nations, New York, and Geneva. - https://unctad.org/system/files/official-document/wir2020_en.pdf, accessed June 2020.
2. Global Economic Forecasts: Q4, 2023. (2023) - Euromonitor International. Passport.
3. Khadan, J.; Hill S. (2023) The Global Economic Outlook in Five Chats - World Bank. January 2023.
4. Diaconu, L. (2012) Business Strategies of the Multinational Corporations, CES Working Papers, ISSN 2067-7693, Alexandru Ioan Cuza University of Iasi, Centre for European Studies, Iasi, Vol. 4, Iss. 2, pp. 141-151
5. Reisman, D. (2017) State and Trade. Authority and Exchange in a Global Age - Edward Elgar Publishing.
6. Kanta Ray, P.; Rahman, S. (2006) The Propensity for Local Innovation and Interfirm Linkages in Transnational Corporations Versus Local Enterprises in India. Transnational Corporations, Vol. 15, No. 2 (August 2006)71-98.
7. Nabi, M.N.; Misbauddin, S.M.; Dornberger, U. (2024) Downgrading as a Strategy from the Suppliers' Perspective in Global Chain: Towards a Conceptual Framework and Directions for Future Research - Transnational Corporations Review 16(2024)1-16 - https://doi.org/10.1080/19186444.2021.2009299.
8. Trentini, C.; Mainente, J.C.; Paulinoc, A.S. (2022) The evolution of digital MNEs: an empirical note. - Transnational Corporations 29(2022).
9. Zobov, A.M.; Degtereva, E.; Starostin, V.S.; Chernova, V.Y. (2016) Innovative Strategies of Transnational Companies and Synergy Effect of Technologisation - Indian Journal of Science and Technology 9(39)(2016) - https://doi.org/10.17485/ijst/2016/v9i39/96521.
10. Gao, Y.; Meng, B.; Suder, G.; Yed, J.; Sune, Y. (2023) Making Global Value Chains Visible: Transnational Corporations Versus Domestically Owned Firms - Transnational Corporations Investment and Development United Nations. Geneva 30(1)(2023)
11. Melnik, T.; Kudurko, L.; Samsonova, L. (2018) Contractual Relations in the New Economic Competition Strategies of TNCs- Baltic Journal of Economic Studies 5(3)(2018)
12. Cooke, P.; Asheim, B.; Boschma, R.; Martin, R.; Schwartz, D.; Todtling, F. (2011) Introduction to the handbook of regional innovation and growth. Ed. Philip Cooke - Edward Elgar.
13. Oshionebo, E. (2020) Transnational Corporations in Developing Countries. Editor(s): Audrey Kobayashi - International Encyclopedia of Human Geography (Second Edition) - Elsevier - 375-380 - https://doi.org/10.1016/B978-0-08-102295-5.10145
14. Nosova, O.; Mitrofanova, I.V.; Korsakova, I.V; Pavlov, K.V. (2017) Direct Foreign Investments as Factor of Economic Growth: The General and Special - Journal of Environmental Economics and Management4(2017)13-23 - https://doi.org/10.17586/2310-1172-2017-10-1-21-27
15. Chan, K. W., Mauborgne R. (2015). Blue Ocean Strategy, Expanded Edition: How to Create Uncontestes Market Space and Make the Competition Irrelevant.
16. Thai, Q. H., Mai, K. N., Do, T. T. (2023). An Evolution of Entrepreneurial Ecosystem Studies: A Systematic Literature Review and Future Research Agenda. - SAGE Open 13(1)(2023) - https://doi.org/10.1177/21582440231153060
17. Heits, I.; Oleshko, T.; Leshcinsky, O. (2023) Application of Game Theory to Business Strategy. - In: Business and Management: Annual Volume. Eds. Vito Bobek and Tatjana Horvat. - IntechOpen. - https://doi.org/10.5772/intechope.111790
18. Nosova, O. (2023) Foreign Direct Investment and Labour Productivity: Relationship and Interconnection - Applied Business: Issues and Solutions2( 2022)3-9. - https://doi.org/10.57005/ab.2022.2.1
19. Acharya, P.; Keller, W. (2007). Technology transfer through imports. - NBER working paper series. Working paper 13086. http://www.nber.org/papers/w13086
20. US Bureau of Economia analysis data (2022) - https://www.bea.gov/news/2022/activities-us-multinational-enterprises-2020
21. Lu, M. (2023) The 50 Most Valuable Companies in the World in 2023. Visual Capitalist. - https://ramaonhealthcare.com/the-50-most-valuablecompanies- in-the-world-in-2023/
22. Activities of US Multinational Enterprises in 2021 (2023). Survey of Current Business. - https://www.bea.gov/data/intl-trade-investment/activities-usmultinational- enterprises-mnes
23. Stanley Black & Decker Company Profile. Fortune 500. (2021) - https://fortune.com/company/stanley-black-decker/fortune500/
24. 2020 Global M&A Outlook. (2020). Published by J.P. Morgan's M&A team in January 2020.- https://www.jpmorgan.com/content/dam/jpm /cib/complex/content/investment-banking/2020-global-ma-outlook/pdf-0.pdf