N1(2024)

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homepage: http://www.applied-business-solutions.eu
Type: Article
Title: The Impact of Trade Policies on International Marketing Strategies PDF Article
Author: Samuel Ening Owusu
Author: Bahman Peyravi
On-line: 22-September-2024
Metrics: Applied Business: Issues & Solutions 1(2024)17-21 - ISSN 2783-6967.
DOI: 10.57005/ab.2024.1.3
URL: http://www.applied-business-solutions.eu/h24/2024_1_3.html
Abstract. This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affect market entrance tactics, supply chain resilience, and digital marketing adaptations. The study investigates the changing character of trade policies, recognizing their temporal and spatial dynamics, and evaluating their impact on enterprises of various sizes. The study design is guided by ethical concerns, which ensure the confidentiality of sensitive information and obtaining participants' informed consent. The research intends to provide significant insights on the flexibility of worldwide marketing strategies in the face of changing trade environments by admitting potential limits and offering a comprehensive schedule and budget. The intended outcomes include contributions to academic knowledge and practical applications that will assist firms, governments, and stakeholders in managing the difficulties of the worldwide economy. In all, this study adds to the current discussion about the junction of trade policy and international marketing, encouraging a better knowledge of the difficulties and possibilities in today's linked and ever-changing global economy.
JEL: M16; M31.
Keywords: Marketing; International Trade; International supply chain; trade regulations
Citation: Samuel Ening Owusu, Bahman Peyravi (2024) The Impact of Trade Policies on International Marketing Strategies. - Applied Business: Issues & Solutions 1(2024)17-21 - ISSN 2783-6967.
https://doi.org/10.57005/ab.2024.1.3
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